Launched in 2014, Centered By Design is the interior design & styling firm founded by Claire Hurwitz Staszak, a designer and yoga instructor in Chicago. Working with my web developer/husband Brian, I helped Claire to build her new business, a striking website, and her confidence as she set out on her own. I worked closely with Claire to complete introductory market research and competitive analysis, business and branding strategies, service packaging, a content plan, and copyediting. Brian guided Claire through the selection and customization of a simple yet versatile WordPress template, providing instructions for her to maintain and update her site as needed. Brian’s oft partner-in-crime-and-web-dev, Alistair Porter, was commissioned to create the Centered By Design logo.